Retail Locations

Chauncey Hill
West Lafayette, Indiana
(765) 743-2092
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Tippecanoe Mall
Lafayette, Indiana
(765) 448-1717
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Greek Official Licensed Product

Our Story

About University Spirit/

Welcome to University Spirit/ where you can shop where the coaches and players shop! We have been in operation for over 30 years and are now able to provide Purdue products to even more people with The goal of University Spirit has always been to provide the highest quality and greatest variety of Purdue merchandise available. We offer a wide range of products from sportswear to souvenirs. At our Chauncey Hill Mall location on Purdue's campus, we have a custom printing and embroidery department plus Greek merchandise. At, we also have a wide variety of apparel and accessories you can customize with your preferred logo. No matter what you're looking for, "If it's Gold and Black, we've got it...and more!" We look forward to offering our unique collegiate products to our many loyal Boilermaker fans and friends worldwide. Boiler Up!



Gary Edmondson founded Goldden Corporation, the parent company of University Spirit, in 1979. A Purdue graduate, Gary planned to combine his passion for his alma mater with an exciting retail venture that would truly blend business and pleasure. Several of Goldden Corporation's employees are also graduates of Purdue University and/or are current students. With a company run by Purdue people for Purdue people, Goldden Corporation thrives off the passion and excitement its employees have for Purdue. Today, Goldden Corporation operates two retail locations in the greater Lafayette area, as well as a successful catalog and internet division.

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